We are standing at a pivotal point in Britain’s history. The world around us is changing every day. Out of control capitalism and a ‘growth at all costs’ approach has led to an unequal society which is not working for all.
There is an opportunity in front of us. Some businesses are already demonstrating that they can play a leadership role in re-connecting communities during times of wealth inequality, complexity and fragmentation. This can be viewed as an alternative growth movement. With a focus on social sustainability, businesses can positively impact their own future growth, value and profits. We believe that others both want to and can champion change to be a force for good. The approach outlined in Business in the Community’s Connected Britain reports offers a methodology to achieve this in greater numbers.