Responsible Business of the Year: Aviva

Award Type: 

Longlisted for a Business in the Community Responsible Business Award 2018 

The economic losses caused by global natural disasters fuelled by climate change in 2017 totalled some $330 billion, according to Munich Re. Meanwhile, by 2050, the global population of older people is expected to more than double.

It is against this backdrop that Aviva, the UK’s largest insurer with 33 million customers worldwide, is mindful to live out its values and to create a lasting legacy. “If business isn’t sustainable then society is at risk. And if society isn’t sustainable then business is at risk. I'm proud to lead a company with social purpose at its heart,” says the company’s group CEO, Mark Wilson.

At the heart of Aviva’s strategy for success is using digital technology to create innovative products and services that meet real human needs, while “actively working” to change the incentives and rules so that capital markets become more long-term.

Since 2015, the firm says it has helped 2.3 million people and 4,700 community groups, while reducing its carbon footprint by 53% since 2010 – smashing its 2020 target already and being well on track to meet its 70% target by 2030.

The company has even partnered with the British Red Cross to train its claims handlers in how to support customers in crisis.