Gail was appointed to Business in the Community in 1994 where she established an employee volunteering programme and later set up the first central communications team. Under Gail’s leadership from Strategic Communications, the collective activities of Business in the Community have expanded to encompass support for business investment in local communities, positive environmental activity, promotion of diversity and best practice in the workplace and encouraging ethical operations in the wider marketplace. During this period Gail has established a reputation as an innovative and creative director through her work communicating Business in the Community’s aims and aspirations for corporate social responsibility, and has been responsible for raising the organisation's profile hugely.
Her achievements include establishing the Business in the Community Annual Responsible Business Awards in 1997, which have since expanded to be recognised by the business community as the UK’s leading responsible business awards. Prior to joining Business in the Community, Gail worked for The Body Shop in the Communications Team, before moving onto the Industrial Society as the Inner City Co-ordinator, later heading up the London Team where she was seconded to Shelter to develop a linked employment scheme for young homeless people. During this time the Industrial Society became the leading provider of management training for education and voluntary organisations. Gail was asked to join the Talent and Enterprise Taskforce as Campaign Director in 2007, and has been working on projects and programmes which will bring alive the importance of using the best talent and ingenuity to create a new role for Britain in the competitive global economy.
Recent projects include setting up the Generation Talent Campaign, a joint initiative between Business in the Community and The Department for Work and Pensions to help jobseekers by providing practical help for companies as they promote their vacancies to the unemployed. She also plays a central role in a variety of Corporate Campaigns, working with a number of large companies to help build a positive image of business and promote the benefits business is able to bring to society. Gail lives in London and is married to Tony Perry, Headmaster of Bacons College, and has three sons and a daughter.
Gail was awarded an LVO by HRH The Prince of Wales in the Queen’s New Year Honours 2015 for her work at Business in the Community.